A new Associated Press poll shows waning public concern about racial discrimination and growing skepticism of DEI. Fewer Americans believe Black and Asian people face high levels of bias compared to 2021, and less than half think DEI reduces discrimination. Many — including minorities — say it backfires, fueling doubt and resentment. Once hailed as progress, DEI now faces a credibility crisis, with both public trust and corporate support in retreat.

A new AP-NORC poll (Associated Press) shows fewer Americans believe Black people face high discrimination—down from 60% in 2021 to 45%. Skepticism about DEI is rising, with many saying it backfires or increases bias. Some minorities share concerns. The Citizens' Coalition for Change supports DEI as a tool for equity but rejects victimhood culture, stressing education and family values as the true path to progress.

Major corporations operate on quarterly/annual revenue cycles, meaning a single day of lower sales will not register in their bottom lines.